All About You FRIDAY – Aim To Be Clear

That title was the name of a campaign launched over a decade ago by a corporate wellness team to encourage employees to drink more water. Aim to be clear. They handed out water bottles with a target on it and I loved the multiple interpretations. Drink enough water so you:

Pee clear
Empty the bottle
Aim to not miss the toilet
Think more clearly

Brilliant. And I never forgot it. That’s the mark of a great campaign.

Water is good and most of us don’t get enough of it. According to a US News and World Report, we should be drinking half of our body weight in ounces of water. For instance, if you weight 100 lbs., you should be drinking 50 ounces of water a day at the base level. If you exercise, you should add 12 ounces of water for every 30 minutes of exercise.

How do I make this happen? One of the best things I ever invested in for my daily hydration was my Hydroflask 32 oz wide mouth bottle with flex straw. It seems like a simple decision, just get a bottle, but this helped me solve my hydration goals:

The flex straw made it so I didn’t have to tip the bottle to drink
32 oz meant if I filled and emptied it twice and then drank water out of a glass at meals, I was making my quota
Water stays cold in it for up to 24 hours, and I love cold water

I bought two of them: one for home and one for the office. That way I would never have the excuse of forgetting to bring one. And it gave me ample room for stickers (the joy of stickers is a topic for another day).

It is a little annoying that it doesn’t fit in the cup holder, but it seems Hydroflask solved that problem with their new travel bottle.